Orach
At Orach, we believe in the transformative power of photography. Our message is clear: we capture moments with an artistry and professionalism that sets us apart. Every image we create is a testament to our commitment to quality
Year
2024
Service
Brand identity
Category
Logo Branding
Tool
Photoshop + Illustrator
The Challenge: Merging Cinematic Beauty with Playful Professionalism
Orach, a premier photography brand known for its stunning cinematic photos, faced a unique challenge. While their imagery was professional and cinematic, they wanted a brand identity that conveyed a sense of playfulness without compromising on professionalism. The goal was to create a logo and wordmark that were unique, memorable, and aligned with their vision of capturing beautiful, dynamic moments.
Approach: Crafting a Unique Brand Identity
I began by deeply understanding Orach’s brand values and target audience. This involved: Conduct in-depth interviews with the Orach team to understand their vision and brand personality. They were analyzing their portfolio to understand the essence of their cinematic photography. It was identifying key elements that make Orach’s work stand out: dynamic, professional, yet approachable.
The Result: A Memorable and Balanced Brand Identity
The final design successfully merged Orach’s cinematic elegance with a touch of playfulness. The logo and wordmark were: Unique and Memorable: The distinctive design elements made the brand instantly recognizable. Professional Yet Approachable: The balance of professional typography with playful touches that reflect the brand’s persona Versatile: The logo and wordmark were adaptable across various mediums, from business cards and social media to large-scale prints.
