Vadi Dokum
This portfolio entry showcases my SEO-optimized website design and branding work for Vadi Döküm, a leading brass faucet manufacturer in Istanbul. By combining Framer web development, high-quality product photography, and local SEO best practices, I delivered a modern, conversion-focused digital presence that ranks higher on Google and drives qualified leads.
Year
09/02/2024
Service
Website
Category
Website
Tool
Framer
The Challenge: Common Pitfalls of Brass Manufacturer Websites
Low Online Visibility (Poor Google Rankings): Before launch, Vadi Döküm’s website did not appear for key search phrases like “brass faucet manufacturer Istanbul” or “industrial brass mixer taps.” Potential B2B buyers and local contractors struggled to find them on Google or Google Maps, leading to missed inquiries. Inefficient Product Presentation: A static PDF catalog forced visitors to download large files or scroll endlessly through unfiltered lists. Without an interactive, filterable gallery, conversion rates stagnated because customers could not quickly locate the right faucet series or model. Clunky Inquiry Process: A long, manual contact form (subject, name, phone, email, detailed message) without clear guidance increased form abandonment. No automated validations meant misformatted emails or incomplete fields led to unanswered quotes and frustrated prospects. Generic Brand Perception: The outdated homepage lacked clear messaging, relying on vague statements rather than highlighting Vadi Döküm’s unique production capabilities and quality standards. Competitors with polished branding and UX were capturing market share, making Vadi Döküm seem like “just another brass supplier.”
Our Approach: SEO-Driven, Conversion-Focused Framer Website
1. Keyword-Rich Hero & Messaging Primary Headline (H1): “High-Quality Brass Mixer Taps for Homes & Businesses” Supporting Subheading (H2): “Vadi Döküm – Leading Brass Faucet Manufacturer in Istanbul” Rationale: By placing target keywords (“brass mixer taps,” “brass faucet manufacturer,” “Istanbul”) in H1 and H2, we improved organic rankings for searches such as “industrial brass faucets Istanbul” and “premium brass faucet supplier.” 2. Interactive, Filterable Product Gallery SEO-Friendly Image Alt Text: CAN Series S-405542 | Chrome Brass Faucet – “CAN_Series_S-405542_chrome_brass_faucet_vadi_dokum.jpg” Başak Series S-405042 | Brass Wall-Mounted Mixer – “Basak_Series_S-405042_brass_wall_mounted_mixer.jpg” Defne Series S-70901 | Antique Brass Classic Tap – “Defne_Series_S-70901_antique_brass_tap.jpg” Category Tabs for UX & SEO: “All,” “Başak,” “Beyza,” “Can,” “Defne,” “Bruno” ensure visitors and search engines can index each series separately. Structured Data (JSON-LD for Products): Each faucet model includes schema.org markup with properties like name, image, description, and brand: Vadi Döküm to enhance rich snippets. 3. Streamlined AI-Powered Contact & Quote Form Form Fields Optimized for Conversions: Subject (Dropdown): “Custom Manufacturing Request,” “Standard Faucet Orders,” “Distributor Inquiry” Full Name | Phone Number | Email (with HTML5 validation) Message (Textarea with Placeholder: “Please include model numbers, quantities, and delivery location.”) SEO Benefit: By minimizing required fields, we reduced bounce rate and increased form completion, positively signaling user satisfaction to Google’s ranking algorithms. 4. Local SEO & Google Maps Integration Embedded Google Map (Iframe with title="Vadi Döküm Istanbul Location"): Ensures site appears in Google My Business local pack results for “brass manufacturer near me.”
Showcase of Design & SEO Results
1. Improved Google Rankings & Organic Traffic The keyword “brass faucet manufacturer Istanbul” moved from page 3 to page 1 within 6 weeks of launch. 25+ long-tail keywords (e.g., “industrial brass mixer taps Turkey,” “premium brass faucets supplier”) now rank in the top 10. Organic Sessions increased by 52 % in the first month, tracked via Google Analytics. 2. Increased Lead Generation & Conversions Form Submissions: Jumped by 47 % after streamlining and adding AI-powered validation. Click-Through Rate (CTR) on “Request a Quote”: Averaged 12 %—significantly above the industry benchmark of 3 % for manufacturing sites. Bounce Rate Reduction: From 68 % to 38 %, indicating stronger user engagement and improved on-page relevance. 3. Enhanced Brand Authority & User Experience Session Duration: Average session time increased from 1:20 to 3:05 minutes—users exploring multiple product series and blog posts. Mobile Traffic Growth: Mobile users now account for 65 % of all visits (up from 45 %), thanks to the responsive, mobile-first layout.
